Fellow District 35-L Lions,
At this time, I want to share our International President’s program for the coming year. Along with all the things we want to accomplish in our own district we are being ask to work on the following. As you can see it will be a busy year with much to do.
The 2007-2008 international program, Challenge to Change, is a reflection of the change in expectations of the district governor. This could be called a paradigm shift in the way our organization functions. Instead of directing Lions and clubs in the district, today's governor is expected to be humble and serve the members while leading by example and influence. The governor will empower others to actively take part in achieving the district goals. This will enable Lions to work independently to achieve their shared district and international program goals.
The Chinese philosopher, Lao Tzu, defined leadership this way, "To lead people, walk beside them. As for the best leaders, people do not notice their existence. When the best leader's work is done, the people say, "We did it ourselves.”
The core elements of the Challenge to Change International Program are:
1. Challenge to re-brand Lionism to present a dynamic flexible organization with a membership growth plan focused on potential members younger than 40 years old and women members. Club presidents and vice presidents are challenged to develop a 4-year strategic plan for membership growth.
2.Challenge to grow by 20,000 quality members, with specific target goals for each geographic area. A special Team 20K team will facilitate development of membership growth plans, provide support and monitor accomplishments.
3. Challenge to develop new leaders by using modern techniques, conducting innovative leadership institutes, and increasing participation in e-learning.
4. Challenge to extend 1250 clubs that will invigorate the organization by adding members younger than 40 years old and women members.
5. Challenge to enhance the LCIF funds by increasing the number of Melvin Jones Fellowships to 400,000.
6. Challenge to raise CSFII funding to the challenge goal of US$200 million.
7. Challenge to revive and develop the Leo movement to its maximum potential.
8. Challenge to expand the Lions Quest Program to 50 countries.
9. Challenge to re-structure the public relations efforts globally and promote a re-vitalized brand image of Lionism. Clubs may contribute by conducting signature projects based on local needs. The purposes of Lionism should be known widely on a global level through effective local initiatives to develop public relations programs.
Challenge to Change, an ambitious and visionary program, establishes direction for clubs and districts worldwide. I know we will want to do our part to help make this 90th year of Lionism the most dynamic and successful ever. It will take all Lions doing their part to relive this goal. Please join me in this effort; I look forward to Serving You In The Coming Year.
Michael C.
DG 35-L
